Social Media – is it really mainstream in B2B Marketing?
So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. Seems as if more B2B Marketers are...
View ArticleCould AT&T kill the iPhone Brand?
According to a study conducted by Gartner, the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have...
View ArticleB2B Marketing needs a stronger Why
Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now...
View ArticleSocial Media for the Boardroom
At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report...
View Article10 Best Posts of 2010
Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This...
View ArticleInnovation Games and Marketing – a match made in Heaven!
As sure as you are reading this you have been in a meeting where someone whips out a spreadsheet with a list of 30 or more items on it that just seems to be “all over the place” and its clear that you...
View ArticleThe Marketing Technologist: Time has Come!
In a recent Brandweek article I saw a quote from Lynne Seid, a senior partner at Heidrick and Struggles – one of the top recruiting firms in the world – in which she said: “We’re seeing the emergence...
View ArticleMonitoring vs Analytics [Infographic]
After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized...
View ArticleFacebook gave us the last piece of the Earned Media puzzle
A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Take a look at the original posting...
View ArticleSocial Media – the Next Frontier!
Many organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. It’s good to be able to see...
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